Personalisation in a privacy centric world

Given the complexity in the shopper’s purchase journey, customer acquisition & retention has now become a key priority for retailers! But a huge barrier here is building a holistic view of customers which is cumbersome due to data silos, lack of advanced analytics and inability to activate or generate insights from the first party data. Given all the data restrictions and the impending ban on the use of cookies, this first party data has now become a valuable resource and a competitive advantage for creating personalised & trusted shopping experiences.

Monetizing their data to drive growth while providing a great retail experience for the shoppers is now a top priority for retailers. But how does a retailer stand out, connect with their shoppers and increase traffic, conversion rates and basket size? Read more in this article on driving personalisation in a privacy centric world. https://www.digiconasia.net/tips-strategies/boosting-personalization-in-a-privacy-centric-world-three-strategies