Driving Success for Australian Retail with Digitalisation !

My recent article on retail transformation & digitisation happening in Australian retail. Original article was published on Google Cloud blog here http://ow.ly/WjZ650GcUbO

In spite of the significant disruption to the retail sector, we’ve seen firsthand how companies have accelerated their transformation to better differentiate themselves. Here’s a look at how some of our Australian customers who are leveraging Google Cloud to transform their offerings for customers. Some great examples here- Country Road Group and David Jones, Hanes Brands Australasia , JB Hi-Fi- all of them leveraging technology, embracing innovation, monetising their data to proactively engage their customers, optimising their marketing engines to offer personalisation and drive better retail execution. We continue to help and improve capabilities for merchants, offering solutions designed specifically for retail industry. You can read the full article here https://lnkd.in/gptWUyPX