This post is with reference to my discussion with ET Retail team during a conference on RetailTech in India in May'22. I had the opportunity to do a keynote address. This article talks about my keynote and some of the concepts I spoke about during my session.
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With digital commerce taking the center stage, the purchase journeys of shoppers are no longer linear and have evolved into a complex web of interactions..
In addition, a short video discussion with ET Retail is also enclosed.